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                        <loc>https://ruanjen.com</loc>
            
            
            <lastmod>2025-09-29T18:50:11+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2166084806707405201147712297999/renderde.mp4</image:loc>
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            <url>
                        <loc>https://ruanjen.com/work</loc>
            
            
            <lastmod>2025-09-24T15:36:11+00:00</lastmod>
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            <url>
                        <loc>https://ruanjen.com/mac-refresh-top-of-counter</loc>
            
            
            <lastmod>2025-08-19T14:31:22+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2173338117168840511396971338767/MC_RED2.0_TOC_DTO_EYE_Sept-2025-3.png</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2173343607657746610307914325007/MC_RED2.0_TOC_DTO_Foundation-Sept-2025-2.png</image:loc>
                                            <image:caption>FINAL DESIGNS</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2188682250543764570496230022159/IMG_0597.jpg</image:loc>
                                            <image:caption>AS SEEN IN FREE STANDING STORES</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2188691245655790257190046325775/IMG_2944_2.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2188691327356419759649650433039/IMG_2945_2.jpg</image:loc>
                                            <image:caption>AS SEEN IN MACYS</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2188691438627180012265665780751/IMG_2947_2.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2188691602895435988649222921231/IMG_0598.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2230109117174213520163047005199/FULL-STORE-RENDERING.png</image:loc>
                                            <image:caption>BEFORE&lt;br /&gt;
&lt;br /&gt;
Structure itself posed issues with flexibility and added costs for any gondola upgrades to product or product branding initiatives. &lt;br /&gt;

</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2495693534331292407860050582543/IMG_0143.JPG</image:loc>
                                            <image:caption>BEFORE&lt;br /&gt;&lt;br /&gt;
Organization and categorization of products felt confusing for consumer experience.

</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/I2495693620034865374314627390479/IMG_0124.JPG</image:loc>
                                            <image:caption>BEFORE&lt;br /&gt;
&lt;br /&gt;
Structure itself posed issues with flexibility and added costs for any gondola upgrades to product or product branding initiatives. &lt;br /&gt;

</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2496246768197836813292905225231/MC_RED2.0_TOC_DTO_LIPS-Sept-2025.3dm.png</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/X2496363525923667410140671564815/MicrosoftTeams-image-51_edit.png</image:loc>
                                            <image:caption>BEFORE&lt;br /&gt;
&lt;br /&gt;
Graphics had issues with updating for new product launches as graphics had overwhelming and chaotic colors, direction and copy styling.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2496375857184699059428026276879/RED-2.0-TOC_EYE_Persp.png</image:loc>
                                            <image:caption>STRUCTURE &lt;br /&gt;
&lt;br /&gt;
The design above allowed shelves to be displayed with identical dimensions. Acrylic molds sit to fit trapped graphics and well holes for products. Shelves themselves can be swapped and rearranged that streamlined updates and changes for new products and campaigns.&lt;br /&gt;
</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2496376177844451292721162017807/RED-2.0-TOC_FOUNDATION_Persp.png</image:loc>
                                            <image:caption>STRUCTURE &lt;br /&gt;
&lt;br /&gt;
First step to improving consistency to all visual merchandising across North America stores was to standardize the structures for varying product sizes, designs and assets.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;</image:caption>
                                    </image:image>
            
                
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                <image:image>
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                                    </image:image>
            
        </url>
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                        <loc>https://ruanjen.com/mac-holiday-2024</loc>
            
            
            <lastmod>2025-04-21T17:11:07+00:00</lastmod>
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                                    </image:image>
            
                
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                                            <image:caption>MACYS HOLIDAY TOWER</image:caption>
                                    </image:image>
            
                
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                        <loc>https://ruanjen.com/the-creme-shop</loc>
            
            
            <lastmod>2025-08-19T14:24:09+00:00</lastmod>
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            <lastmod>2025-09-24T15:36:11+00:00</lastmod>
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            <lastmod>2025-04-21T17:11:10+00:00</lastmod>
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